The number of online content creators has grown considerably recently, and more people are venturing into the sector. A new study has shown that four in 10 Americans feel they could become superstars by creating online content.
Around 41% of Americans consider venturing into content creation
A poll of 2,000 American adults revealed that 41% of the respondents consider venturing into content creation, with three in ten claiming they have gone viral already. The motivation for most people is money (39%), sharing their talent (37%), and being a boss (35%). Additionally, 58% of respondents believe that content production occupations should be treated equally to other lines of employment, even though 56% of participants still view content creation as a pastime.
Close to half the respondents (49%) are content with making a living from content creation. However, the YouTube shorts commissioned survey showed that 42% of the respondents have thought about content creation as a business.
YouTube Shorts Global Head of Creator Community Partnerships Tiffany Matloob said content creation could be categorized into different genres based on focus areas and content types. Matloob said that content creators consider it a profession and seize the opportunity to create a business within their grasp. Content production gives anybody with a tale or set of skills they’d like to broadcast to the world the opportunity to do everything from exercise artistic input to explore the possibilities for a business effort.
Most content creators believe they can go viral.
There are, nonetheless, numerous differences in how the sector and creators are perceived and characterized. This is despite many people thinking they possess what it requires to go viral on the internet. For example, four out of five Americans, “content creators,” who typically work online, produce all types of content. In contrast, 10% of people believe they solely produce videos, and 29% feel they only come up with content ideas.
Interestingly two-thirds of Americans believe there is a big difference between influencers and content creators because of different connections.
