One poll conducted a study on behalf of Charmin. The study brought together 2000 American participants who were asked a series of questions concerning their landmarks. They found that while 64% of Americans think they know about National landmarks, few do.
Only 50% of the respondents were able to identify the Redwood forest in California, and only 38% knew that the Grand Canyon is in California, with 18% choosing Colorado. Another 22% thought that Niagara Falls is in Iceland instead of New York and Canada. Only 32% were able to answer correctly. When asked about the location of Shawnee National Forest, 35% of the respondents were able to identify it as Illinois. Another 18% thought it was in Ireland.
Americans believe in protecting the environment
The poll went on to ask what Americans felt about sustainability and protecting the great outdoors. Despite their little knowledge of geography, 71% of the respondents believed they had an obligation to protect the environment. Furthermore, two believed that protecting the environment is every person’s responsibility out of every three individuals.
Companies have a moral obligation towards protecting the environment
Out of every three Americans, two believed that companies have an obligation towards preserving the environment. Among these obligations were replenishing the habitats where they get resources which 54% believed they should do. In addition, of the participants, 44% believed companies should donate to environmental charities, 32% believed they should make plans to reduce their carbon footprints, and 41% said they should counterbalance their carbon footprint.
Respondents believed that companies should use responsibly sourced materials. For example, out of 10 Americans, seven believed that companies should only use materials from forests managed responsibly.
The study also revealed that 48% of Americans try to learn about a company’s sustainability practices before buying a product. However, 62% admitted that they were unsure what information to look for when buying eco-friendly products. For example, 4 in 10 respondents did not know the Forest Stewards Council® (FSC®). In addition, most did not know it meant a product was sourced from a responsibly managed forest except for 40% of the respondents.
