According to 53% of buyers, they’re ok to be referred to as bargain hunters whenever it comes to getting a suitable deal. In a recent study of 2,000 Americans, more than half (54%) thought it was praise when someone called them “cheap.”
In fact, the survey revealed that the typical responder would drive an hour to a retailer if they heard it had a deal on a product they liked.
Frugal or cheap?
The survey examined how far the typical individual will go to save a little money and how finding a good deal makes them feel. OnePoll, on behalf of Ollie’s, did the survey for their America’s Biggest Cheapskate contest.
Most participants are equally as happy with a price below that amount, but a quarter of participants(76%) would require at least 50% off for it to be a “good value.”
Three out of four people say they wait up to months for a product to go on offer before buying it at full retail price, and one in four also acknowledge they’re less inclined to buy anything if it’s full price. Seven out of ten people are certain they can look for deals on any product.
Respondents prefer keeping bargain-hunting tips to themselves.
However, a similar proportion would love to keep their bargain-hunting tips to themselves, 50% think they’re inclined to divulge them to others (51%). Additionally, findings revealed that nearly two-thirds of respondents believe finding a good price is crucial when shopping (62%). A bargain retailer is mentioned by 5% of respondents as one of their top shopping spots.
Unexpectedly, more consumers (74%) value getting a good bargain on low-cost items than high-cost ones (69%).
Ollie’s CEO Swygert said, “In today’s economy and with the skyrocketing prices on consumer goods, it’s more important than ever that shoppers find ways to save money on a variety of items – both big and small. Shopping discount stores that offer bargain prices on brand name merchandise is a great way consumers can find good deals and save big.”
